I’m Randi Sarf, NYC Instagram Coach.
I help entrepreneurs and creators build a content strategy that feels real, intentional, and actually grows their business (without the overwhelm).
I’ve been in the world of social media since 2018, and in April 2023, I took the leap into full-time entrepreneurship, turning what started as a side hobby into a career I genuinely love.
But somewhere along the way, something clicked:
I didn’t just want to run social media for other people… I wanted to empower business owners to run it confidently for themselves.
Today, as an Instagram Coach, I help entrepreneurs and creators build intentional strategies, attract aligned followers, and show up online without the overwhelm. My work is all about making Instagram feel simple, sustainable, and actually effective for your business.
Being part of Gen Z, I understand how fast this space shifts and I know what works right now. I teach a blend of data, storytelling, and smart trends so you can stand out authentically and actually enjoy the process.
Because Instagram isn’t just an app. It’s your stage. And I’m here to help you own it.
Let me tell you about some things I love…
Because I want to be friends!
Lasagna
•
Going to bed early
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Breakfast
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Fresh flowers
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Brooklyn
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Hosting
•
Journaling
•
Sushi
•
Lasagna • Going to bed early • Breakfast • Fresh flowers • Brooklyn • Hosting • Journaling • Sushi •
Gummy candy
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Cinnamon rolls
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Rom-Coms
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Korean BBQ
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Taylor Swift
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Boxing
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Self Care
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Billy Joel
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Gummy candy • Cinnamon rolls • Rom-Coms • Korean BBQ • Taylor Swift • Boxing • Self Care • Billy Joel •
Baking
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Ice cream
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Traveling
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Reality TV
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Fashion
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Pink
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Matcha
•
Hot Yoga
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Baking • Ice cream • Traveling • Reality TV • Fashion • Pink • Matcha • Hot Yoga •
What I Believe
Instagram can be strategic and fun, growth doesn’t have to feel like a second job
Consistency doesn’t mean daily burnout, it means a system that works for you
Your content should feel human, real, and aligned to your brand, not cookie-cutter
Growth happens when you show up with clarity, confidence, and authenticity
MY APPROACH
I don’t teach a one-size-fits-all formula, I blend data, intuition, and trends always with your unique voice in mind.
Here’s what it looks like to work with me:
We start with clarity
(what you are, who you want to reach, what you stand for)
Then structure
(system, messaging points)
Then story & strategy
(hooks, authenticity, content ideas)
Finally conversion & alignment
(followers who care/buy)
This is for you if…
You’re an entrepreneur or coach ready to treat social media like a business tool
You feel overwhelmed by “posting pressure,” trends, and algorithm anxiety
You want real growth
You care about sustainable results, not overnight “hacks”
You want to show up as yourself
Love Letters
Let’s make content feel simpler (finally)
If Instagram feels heavier than it should, your strategy may be asking more from you than it needs to. I help business owners simplify their content, build trust in their voice, and show up consistently without pressure or burnout.
